Primavera Foods
Branding - Web design - Illustrations
Primavera Foods produce and grows 100% Italian rice, cereals, and legumes while prioritizing sustainability and ethical practices. the brand follows a farm-to-table approach, overseeing every stage of production to guarantee traceability and authentic taste. By carefully selecting raw ingredients and employing advanced processing techniques, Primavera Foods ensures that their products meet the highest standards for consumers worldwide.
The awakening of simplicity
From the fields where the rice is cultivated to the final packaging that prepares it for the table, the branding project for Primavera Foods follows a cohesive narrative that covers the entire supply chain of the brand. For the concept, I created a series of digital watercolor illustrations inspired by the primary element in rice cultivation: water. These visuals were integrated into the home page and as hero pictures for four key sections of the website: Coltiviamo (we Cultivate), Produciamo (we Produce), Creiamo (we Create), Confezioniamo (we Pack). Each category was then carefully presented in dedicated pages and complemented by additional illustrations. This approach creates an engaging and immersive experience that captures the genuine essence of Primavera Foods, guiding users through the brand’s story with clarity and simplicity.
Art direction
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Web design
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Digital illustrations
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Art direction • Web design • Digital illustrations •
Packaging design
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Digital illustrations
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Art direction
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Packaging design • Digital illustrations • Art direction •
Regionali
To complement the project, a cohesive packaging design was created to align with the brand's aesthetics. The product line, Regionali, showcases a selection of ready-to-eat rice recipes, each featuring distinctive ingredients, such as Chioggia radicchio, a type of red chicory grown in the Veneto region of Italy. The packaging features custom-made illustrations of the main ingredient, surrounded by a flowing stream of rice.